About the MBTA Project
Before MASSRECYCLE launched the MBTA Project, the T only had sporadically-placed newspaper recycling bins. Riders regularly stuffed half-eaten pizza slices and half-filled coffee cups into the newspaper bins, making all the paper worthless for recycling. In addition, valuable recyclable bottles and cans were going into the trash bins.
Armed with recent behavior research, and with the aid of marketing and design firms, MASSRECYCLE developed custom kiosks designed to help riders to recycle properly. These kiosks were introduced in October 2015 at Alewife Station with the support of Casella Recycling, MBTA and Mass Beverage Association. Less then a year later, the MBTA Project is working.
Contamination in the recycling at the kiosks is virtually non-existent: pizza is in the trash, and bottles and cans are getting recycled. Over 11,000 people walk by the kiosks and recycle properly every day. By expanding into all MBTA stations, this project will help 1.3 million people recycle properly daily. And the MBTA Project will serve as an example for other agencies and organizations to adapt to their public spaces.